Comfort, edge, and style became the theme of the outfit for Blogapalooza 2014.
Dress: Sheer maxi dress Thrift
Inner Top: Black Spaghetti Forever 21
Inner Bottom: Black motor short By Sol Felice Alvarado
Shoe: Greenhills
Accessories: Sophie's
Bag: Nine West
Bag: Nine West
Photo (Up-Down)
Industry Talk and Brand Pitch
Blogapalooza's aim is to tie the bridge between brands and blogs/sites. One way to do so is to give the mic to companies so they could introduce their brands to bloggers/writers. Likewise, the event also allows bloggers/writers to share industry success stories to these companies and to co-bloggers as well. This part is always inspirational and educational.
Krispy Kreme DIY Donut Activity
Free beers from Diablo
Apart from the talks, brands also set up booths for a more intimate and experiential interaction with bloggers. This is where businesses and blogs get the chance to talk about how each can work together and partner with each other. Blogapalooza 2013 was more fun; it was bigger in terms of brands and bloggers involved. However, brands who joined last 2014 were more- for the lack of a better word- playful with their setup. Take Krispy Kreme and Diablo, for example.
The Hall
Blogapalooza 2014 took up the whole SMX hall in SM Aura, as oppose to 2013's half space venue.
